I Am Natural Store

We understand beauty is all about YOU. What you eat, how you feel, your mood, your environment, your relationships, your life, and of course, your beauty regime.

At I Am Natural Store you will find an eclectic collection of the world’s finest, contemporary organic and natural brands… thoroughly modern yet highly ethical brands that have a date with destiny to become household names in beauty, wellbeing and personal care.

But you don’t have to just take our word for it. I Am Natural Store is stocked with premium award-winning products as chosen by a wide variety of credible beauty judges worldwide including Cosmoprof, CLEO, Beauty Bible, COSMOPOLITAN, and Organic Beauty Talk.

You wont find many of these brands in a department store, or a pharmacy. And they may seem a little more on the expensive than chemist or supermarket brands.. Why? Because the products here are made up of a HIGH percentage of active beauty ingredients, whereas the supermarket and pharmacy brands include a minimal amount of active ingredients and bulk out their products with cheap ‘fillers‘.

While quality may appear cost more, actually you use less, so a little goes a long way, plus the results are visible. You will find the cheaper brands are nothing more than false economy. All of our curated selection of organic and natural products actually work!

We invite you to come and visit our new store, take your time, explore the brands, discover their ethos as well as their ingredients. We are here to help you discover  each brand and each product or you can discover them at your leisure..